Privacy policy
shortyLOVE PRIVACY POLICY
Last Updated: May 6, 2026
This Privacy Policy explains how information about you is collected, used and disclosed by shortyLOVE LLC (“shortyLOVE”). This Privacy Policy applies to information we collect when you use our website, interact with our social channels, view our advertising, use other online products and services, shop at our trunk shows/pop-ups or when you otherwise interact with us (collectively, the “Services”).
If we make changes to this Privacy Policy, which we may do from time to time, we will notify you by revising the date at the top of the policy and, in some cases, provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.
INFORMATION COLLECTION
Information You Provide to Us
We collect information you provide directly to us. For example, we collect information when you create an account, participate in any interactive features of the Services, fill out a form or survey, communicate or share with us via third party social media channels, participate in a contest or promotion, make a purchase, shop at our pop ups, request customer support or otherwise communicate with us. The types of information we may collect include your name, email address, billing and shipping address, phone number, payment information, product preferences, and any other information you choose to provide.
Information We Collect Automatically When You Use the Services
When you access or use our Services, we automatically collect information about you, including:
• Transaction Information: We collect information about your transactions with us, including product details and the date and location of the transaction.
• Usage Information: We collect information about your use of the Services, including the type of browser you use, access times, pages viewed, actions taken, your IP address and the page you visited before navigating to our Services.
• Location Information: We may derive the approximate location of the device you use to access the Services based upon the IP address of your device.
• Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies, and how to disable them, please see “Your Choices” below.
Information We Collect From Other Sources
We may also obtain information from other sources and combine that with information we collect through our Services. For example, if you create or log into your account through a social media service, we will have access to certain information from that service, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media service.
INFORMATION USE
We may use information about you for various purposes, including to:
• Provide, maintain and improve our Services, and develop new products and services;
• Provide and deliver the products and services you request, process transactions and send you related information, including confirmations and invoices;
• Send you technical notices, updates, security alerts and support and administrative messages;
• Respond to your comments, questions and requests and provide customer service;
• Communicate with you about products, services, offers, promotions, rewards, and events offered by shortyLOVE and others, and provide news and information we think will be of interest to you;
• Monitor and analyze trends, usage and activities in connection with our Services;
• Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of shortyLOVE and others;
• Personalize and improve the Services and provide advertisements, emails, SMS messages, content or features that match user profiles or interests;
• Facilitate referrals, contests, sweepstakes and promotions and process and deliver entries and rewards;
• Link or combine with information we and/or our third party service providers collect about you; and
• Carry out any other purpose described to you at the time the information was collected.
SHARING OF INFORMATION
We may share information about you as follows or as otherwise described in this Privacy Policy:
• With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
• In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process;
• If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of shortyLOVE or others;
• In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
• Between and among shortyLOVE and future parents, affiliates, subsidiaries and other companies under common control and ownership, so long as no personal information is shared or sold to third parties for advertising purposes, and any data sharing is strictly limited to legally compliant purposes only; and
• With your consent or at your direction.
We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
SOCIAL SHARING FEATURES
The Services may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
OUR STORE
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. If you choose a direct payment gateway to complete your purchase when within our store, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more information about Shopify and its privacy practices, please visit www.shopify.com/legal/privacy.
ADVERTISING, MARKETING AND ANALYTICS SERVICES PROVIDED BY OTHERS
We may allow others to provide analytics services, marketing services and serve advertisements on our behalf across the Internet and/or across mobile apps. These entities may use cookies, web beacons, mobile device identifiers and other technologies to collect information about your use of the Services and other apps, websites and online services, including your IP address, ad ID, email address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by shortyLOVE and others to, among other things, analyze and track data, determine the popularity of certain products and/or content, and deliver email marketing messages, advertising and/or content targeted to your interests on our Services and other websites and online services.
For more information about interest-based ads, including the options you may have for opting out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices.
The following are among the third-party services we may use on our Services:
· Meta (advertising): https://www.facebook.com/privacy/policy/.
· Google Ads (Advertising): https://policies.google.com/technologies/ads?hl=en-US
· TikTok (Advertising): https://www.tiktok.com/legal/page/us/privacy-policy/en
· AppLovin’/Axon (Advertising): https://legal.applovin.com/privacy/
· Google Analytics: www.google.com/policies/privacy/partners/
· Klaviyo (email & SMS services): www.klaviyo.com/privacy
· Yotpo (user review and reward/referral): www.yotpo.com/privacy-policy
· LiveRecover (cart/checkout recovery): https://www.liverecover.com/privacy-policy
· Loop Returns (returns): https://www.loopreturns.com/legal/privacy-notice/
· TaxJar (sales tax): https://www.taxjar.com/privacy-policy/
· Kendall (sales reporting/attribution): https://kendall.ai/privacy-policy/
· Lebesgue (data services): https://lebesgue.io/privacy-policy
· Black Crow (data services): https://www.blackcrow.ai/legal/privacy-policy
· AddShoppers (email marketing): https://www.addshoppers.com/privacy
· Segments by Tresl (customer segmentation): https://www.tresl.co/privacy-and-data-policy
· Customers.ai (email augmentation): https://customers.ai/privacy-policy
· Rebuy (personalized marketing): https://www.rebuyengine.com/legal/privacy-notice
· Purple Dot (pre-order services): https://www.getpurpledot.com/information/privacy-policy
· Alia (sign-up services): https://docsend.com/view/egmrh8292c7tjk7r
· Digioh (quiz services): https://digioh.com/Privacy
· Zenyt.ai (SEO services): https://hub.zenyt.ai/privacy-policy
CHILDREN'S ONLINE PRIVACY PROTECTION ACT
Our Services are for general audiences and are not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13.
We encourage parents and legal guardians to monitor their children’s Internet and mobile usage and to help enforce our Privacy Policy by instructing their children to never provide personal information through the Service.
If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us at privacy@shortylove.com with the subject line, “COPPA,” and we will endeavor to delete that information from our databases.
SECURITY
shortyLOVE takes commercially reasonable steps to protect your information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases or the databases of the third parties with which we may share such information, nor can we guarantee that the information you supply will not be intercepted while being transmitted over the Internet. In particular, e-mail sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.
RCS/TEXT MARKETING AND NOTIFICATIONS
By entering your phone number in the checkout and initializing a purchase, or subscribing via our subscription form or a keyword, you will be enrolled for shortyLOVE RCS/text messages and, thus, agree to receive order-related messages (such as order confirmations, shipping updates, and delivery notifications) and promotional messages about our products and offers. Message frequency varies. Message and data rates may apply. Text HELP for help. Text STOP to cancel.
For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out please text STOP to the number you received the messages from.
TRANSFER OF INFORMATION TO THE U.S. AND OTHER COUNTRIES
shortyLOVE is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer and storage of information in and to the U.S. and other countries, where you may not have the same rights and protections as you do under local law.
YOUR CHOICES
Cookies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.
Marketing Communications: You may opt out of receiving marketing emails from shortyLOVE by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
RETENTION OF PERSONAL INFORMATION
We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, subsequently authorized, or to the extent permitted by applicable law.
CONTACT US
If you have any questions about this Privacy Policy, please contact us at: admin@shortylove.com or send us mail to: shortyLOVE LLC, 36 King St., Suite 201, Chappaqua, NY 10514, United States.